Tackling the impossible

The Gruen Planet is a great little TV show out of Australia, and part of each episode has ad agencies competing against each other to solve impossible challenges. This week’s challenge, appropriately enough, was to attempt to turn Aussies gamblers against the race that stops a nation – the Melbourne Cup.

Both spots are great – but the 2nd one has real impact as it works hard to widen the context, and overcome our inability to think long-term.

Hat Tip to Servant of Chaos

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s