Tackling the impossible

The Gruen Planet is a great little TV show out of Australia, and part of each episode has ad agencies competing against each other to solve impossible challenges. This week’s challenge, appropriately enough, was to attempt to turn Aussies gamblers against the race that stops a nation – the Melbourne Cup.

Both spots are great – but the 2nd one has real impact as it works hard to widen the context, and overcome our inability to think long-term.

Hat Tip to Servant of Chaos


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