Top 11 Sunday reads – #6

Here’s my summary of behaviour change stuff that has inspired me this past week.

1. Via the RSA, Transforming Behaviour Change – beyond Nudge and Neuromania. I’m yet to read this, but at first glance, looks well worth a look over my Sunday morning coffee.

2. Interesting Behavioural Insights toolkit from the Social Research and Evaluation Division, Department of Transport (London).

3. Great little interview (via the BBC) with Aza Raskin as he proposes a design renaissance in healthcare by making it easier and more enjoyable to use. Hat Tip @dickstar

4. Great graph showcasing the growth and reach of “Prospect Theory”. Hat tip @mhallsworth

5. Presentations available for download from last week’s Social Marketing Conference in the UK.

6. Great post here on the opportunities and differences of intrinsic and extrinsic motivations in gaming.

7. RSA keynote with Mark Earls and Alex Bentley launching their new book “I’ll have what she’s having“.

8. Does this change your mind about Afghanistan? Beautiful!

9. The Holstee Manifesto: Lifecycle Video. Lovely. Just makes me want to hop on my bike and ride. Making change fun and desirable.

10. An update on the growing movement (fueled by Jamie Oliver’s Food Revolution) in the US away from flavoured milk in schools.

11. If you haven’t seen this already, the below is a great list from BJ Fogg on the top 10 mistakes in Behaviour Change.

View more presentations from Persuasive Technology Lab at Stanford
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