Conformity is irresistible

As perfectly demonstrated in this classic group think experiment from the 60’s, the desire of humans to conform is irresistible.

via Brain Pickings

There continues to be great opportunity to drive positive behaviour change using the power of social norms.

Of course, on the flip side, it brings out the worst in our humanity as well – the mob unleashed.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s