Dance like no-one’s watching

For a simple lesson in branding, I love this.

Figure out who you are, and stand tall. Embrace your dark shadows, dance like no-one’s watching, and watch people flock toward you as they are drawn by an irresistible sense of genuine authenticity (sorry, I had to add “genuine” since authenticity is so overused as a term to be almost useless).

Hat tip – Never get out of the boat

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