As always, people need to feel first before they’ll do something. Emotion first, action second.
When you take the time to understand what makes people tick, find a genuine connection to your brand/ organization or stand for something bigger than yourself, you’re halfway there. Here’s a few stand-out examples.
Lurpak – a simple brand of butter became the champion of good food
Omega Co-Axial Chronometer – took my breath away the first time I saw it
Bald Cartoons – proof that truly creative ideas matter, with the power to help make the world a little better
HBO GO – the perfect demonstration of why a truly great insight makes the difference
The world’s toughest job
Save the Children – not your typical “one second a day” video
Waitrose – the story of a boy and his carrot
Three – ending on a happy note, the sillyness of the internet captured through the freedom of a spring ride on a bike