I really like this TEDx talk in the UK by Rick Edwards. Focused on a common challenge that has been widely covered in many countries and regions, he makes some simple recommendations. Best of all, he avoids some of the common and incorrect perceptions spread by the media – e.g. that young people are lazy or apathetic.
And like all good ideas that are effective in changing behaviour, he starts by giving people the benefit of the doubt. Most people after all “want” to change. Most of the time, it’s our job to make the change easier, or as the Heath brothers always say, “shrink the change”.