Looking back over the week that was, and sharing a collection of stuff that grabbed my attention – usually focused on branding, behaviour change, strategy and creative.
1. Distracted driving
A very smart idea, perfectly executed. I love how it makes the invisible visible. It’s also using the power of social norms to change behaviour. While it’s showing that this behaviour is far more common than people might imagine, it’s also reinforcing the fact that the majority of people aren’t doing these things. The takeaway – if you are someone who texts, talks on the phone etc, you’re part of a dangerous minority.
2. Call a random Swede
A client who is being rewarded for embracing a genius idea.
3. Tackling obesity
When it comes to healthy eating and nutrition, food labelling can play an important role. Unfortunately it’s an area where there’s a distinct lack of clarity, and, let’s be honest, an embracing of confusion. Of course, people are free to eat what they want, but that choice should be an informed one. And labelling can help. So the idea that resurfaced last week of using exercise comparisons to help people translate the impact of calories would be a wonderful initiative. It’s been talked about before – I wrote about it a few years back. Let’s hope we can start employing simplicity and smart design to make it easier for people to make healthy choices.
4. Sports Talk Radio and men
5. Good design and healthcare
A great little episode via CBC Spark on how we can make healtthcare more human.
6. Remembering Zaha Hadid
Vitra Fire Station – 1994. Zaha Hadid’s first built project
Zaha Hadid was an inspiring and creative force in architecture. I was lucky enough to visit the Vitra Design Campus last year. While there, we did a tour of the Vitra Fire Station that she designed in 1991 – a remarkable building. In this story from The Guardian, architects speak out about her success and the sexism that she confronted.
7. You’re alive. Do you remember?
And from Germany, this wonderful campaign for Hornbach. Refreshing, unique, hilarious, and inspiring. They’ve got to the emotional core of what it means to build and create something yourself. To Do-It-yourself.
8. Words I hate
It’s not enough that we have to endure the word disruption in countless presentations and talks from so called Futurists, trendspotters and the like – as if it’s something new. Now we get to enjoy fancy acronyms.