A talking phone booth, French style, Grandmas with GoPros and wonky vegetables are just a few of the things that caught my eye this past week.
1. Support by Style – Lacoste video
We’ve seen Australia, the US and Canada roll-out their official Olympic uniforms. And now it’s the turn of the French. Designed by the Creative Director of Lacoste, they are of course stylish and minimal. And launched with a touch of flair through their Support with Style video.
2. Hot Wheels on the beach
We’re all just big kids at heart.
3. Once more around the sun
On average, we have (if we’re lucky) 25,915 days on earth. And Reebok wants us to take advantage of every one. Beautiful work.
4. This is the drone (video) you’re looking for
While I think we’re quickly reaching peak drone, this one stopped me in my tracks. Stunning visuals, and genuine creativity – it’s like something out of inception.
5. Dead Ringer
In what is a clever, but sad lament for the phone booth, the short film Dead Ringer presents one of the city’s last remaining booths reminiscing of days gone by.
“For decades, we handled all of your drug deals, love affairs, runaways, pimps, crime tips, cranks, heavy breathers, and emergencies. You name it, we heard it all.”
6. Grandmas Project
Grandmas Project is a series of short films with the admirable goal of capturing stories and recipes from grandmas around the world.
And the first one in the series – Lait de poule – is a pure delight. Both funny and sad, it will make anyone lucky enough to still have grandparents want to cherish more moments with them.
7. Building a brand from the inside-out
This story in Inc Magazine is an interesting profile on Toms Founder Blake Mycoskie, demonstrating that a company can be successful and do good at the same time. His innovation at the time was that his idea of doing good was built into the very foundation of his company.
8. Is there anything worth reading online?
If you’ve struggled to find anything online that resembles actual journalism, thispost by Mother Jones is worth checking out. This is not to challenge the entertainment value of the internet. but when it comes to journalism, an online model hasn’t quite been sorted yet. Incidentally, this is also why niche print magazines where people pay $25+ more an issue is thriving.
9. The Wonky Veg Box
I loved stumbling across this story showcasing the success of ASDA’s Wonky Veggie Box trial in the UK. They’ve sold over 32,000 boxes, the equivalent of 162.5 tonnes of produce that otherwise might have found itself in a landfill somewhere.
10. Branding is in the details
A great reminder of how branding is about the big and little things. Everything counts. The power of a WiFi name is the perfect example – an opportunity that more brands should be taking advantage of.