Once again, looking back over the week that was, and sharing a collection of stuff that grabbed my attention – usually focused on branding, behaviour change, strategy and creative. But really, it could be anything.
1. Three Ad Delusions
“You know all the awesome millennials we see in car ads? In the US, people aged 75 to dead buy six times as many new cars as people aged 16 to 24. Do you really think it’s a good idea to avoid these people?”
2. Why I write
3. Road painters
It turns out watching paint dry can be incredibly beautiful. This new film profiles the craft of painting traffic instructions on roads.
The background behind the video is just as impressive. Glasgow based design studio O Street wanted a new brand that would better reflect their focus on “authenticity, collaboration and getting our hands dirty”. So they engaged with a local roadliner crew to create an entirely new font. There’s a great write-up of the new brand design elements over at It’s Nice That
4. Doctor’s prescribing novels
From the UK comes an innovative new scheme where Doctors will be able to prescribe novels for teenagers with mental-health issues. Chosen by mental health experts, there are 35 books included in the scheme. The Reading Well for Young People is aimed at 13 to 18 year-olds and provides a recommended reading list for support on mental health issues such as depression, eating disorders, anxiety, self-harm, bullying and exam pressure.
5. Escape to the Artic
A stunning video showcasing the incredible wildlife photography of Vincent Munier. Worth escaping for just a few minutes
6. The Alphabet of Light
A modular way to build an alphabet of light. Stunning design by Artemide