Perhaps one of the best videos on the practice of branding. It’s extremely inspiring I think for anyone working in communication. It’s about focus, precision, understanding and empathy.
I especially love this quote:
We tapped into our ability to see. Not as ourselves, but as others. To see the minute details and trends others don’t see. Not just on the computer screen, or in books, or in galleries, but in and through the eyes, hearts and minds of people