The unforgotten

A powerful and emotional idea, executed with such respect. Remembering victims of gun violence, while also harnessing this emotion toward clear action. #unforgotten

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Feel first

As always, people need to feel first before they’ll do something. Emotion first, action second.

When you take the time to understand what makes people tick, find a genuine connection to your brand/ organization or stand for something bigger than yourself, you’re halfway there. Here’s a few stand-out examples.

Lurpak – a simple brand of butter became the champion of good food

Omega Co-Axial Chronometer – took my breath away the first time I saw it

Bald Cartoons – proof that truly creative ideas matter, with the power to help make the world a little better

HBO GO – the perfect demonstration of why a truly great insight makes the difference

The world’s toughest job

Save the Children – not your typical “one second a day” video

Waitrose – the story of a boy and his carrot

Three – ending on a happy note, the sillyness of the internet captured through the freedom of a spring ride on a bike