A powerful and emotional idea, executed with such respect. Remembering victims of gun violence, while also harnessing this emotion toward clear action. #unforgotten
Perhaps one of the best videos on the practice of branding. It’s extremely inspiring I think for anyone working in communication. It’s about focus, precision, understanding and empathy.
I especially love this quote:
We tapped into our ability to see. Not as ourselves, but as others. To see the minute details and trends others don’t see. Not just on the computer screen, or in books, or in galleries, but in and through the eyes, hearts and minds of people
As always, people need to feel first before they’ll do something. Emotion first, action second.
When you take the time to understand what makes people tick, find a genuine connection to your brand/ organization or stand for something bigger than yourself, you’re halfway there. Here’s a few stand-out examples.
Lurpak – a simple brand of butter became the champion of good food
Omega Co-Axial Chronometer – took my breath away the first time I saw it
Bald Cartoons – proof that truly creative ideas matter, with the power to help make the world a little better
HBO GO – the perfect demonstration of why a truly great insight makes the difference
The world’s toughest job
Save the Children – not your typical “one second a day” video
Waitrose – the story of a boy and his carrot
Three – ending on a happy note, the sillyness of the internet captured through the freedom of a spring ride on a bike