Feel first

As always, people need to feel first before they’ll do something. Emotion first, action second.

When you take the time to understand what makes people tick, find a genuine connection to your brand/ organization or stand for something bigger than yourself, you’re halfway there. Here’s a few stand-out examples.

Lurpak – a simple brand of butter became the champion of good food

Omega Co-Axial Chronometer – took my breath away the first time I saw it

Bald Cartoons – proof that truly creative ideas matter, with the power to help make the world a little better

HBO GO – the perfect demonstration of why a truly great insight makes the difference

The world’s toughest job

Save the Children – not your typical “one second a day” video

Waitrose – the story of a boy and his carrot

Three – ending on a happy note, the sillyness of the internet captured through the freedom of a spring ride on a bike











Top 8 Sunday reads – #9

After a bit of a break and a week off sick, I’m back. Hope  you all had a wonderful holiday, and are enjoying your January wherever you are. Here’s some of my favourite stuff from the last few weeks.

1. The great work continues from W+K for Lurpak. “Healthy doesn’t have to be humdrum”

2. If you’re in the mood for a quiet and inspiring documentary, check out Buck. It’s about a real-life horse whisperer. If only more people showed the empathy to each other that he shows toward horses.

3. A wonderful story on how cycling is helping deprived schoolgirls in India

4. A little random I know, but this video of a crow sledding down a roof with a “found” sled is incredible. Reason #1008 as to why animals are far smarter than we give them credit.

5. The Garden is another great documentary about the fight for community and sustainability, as a community garden in L.A fights for survival. The aerial shots of the Garden are awesome – a real oasis in what looks like an industrial wasteland.

6. Loving this 360 panorama of London via the Berg blog

7.  I’m loving both the fun & simplicity of the Nike+ Fuelband idea – plus the ability to set a specific goal each day. Both are important combinations when helping people change behaviour. As BJ Fogg suggests in his top ten behavior change mistakes, it’s important to focus change around concrete actions rather than abstract goals (e.g. “walk 15 mins today” vs. “get in shape”).

8. How do you rebrand and redesign the idea of teachers? Lovely design and strategy work here from Brooklyn-based Hyperakt.