Tuesday roundup

roundup

Looking back over the week that was, and sharing  a collection of stuff that grabbed my attention – usually focused on branding, behaviour change, strategy and creative.

1. Distracted driving

A very smart idea, perfectly executed. I love how it makes the invisible visible. It’s also using the power of social norms to change behaviour. While it’s showing that this behaviour is far more common than people might imagine, it’s also reinforcing the fact that the majority of people aren’t doing these things. The takeaway – if you are someone who texts, talks on the phone etc, you’re part of a dangerous minority.

2. Call a random Swede

A client who is being rewarded for embracing a genius idea.

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3. Tackling obesity

When it comes to healthy eating and nutrition, food labelling can play an important role. Unfortunately it’s an area where there’s a distinct lack of clarity, and, let’s be honest, an embracing of confusion. Of course, people are free to eat what they want, but that choice should be an informed one. And labelling can help. So the idea that resurfaced last week of using exercise comparisons to help people translate the impact of calories would be a wonderful initiative. It’s been talked about before – I wrote about it a few years back. Let’s hope we can start employing simplicity and smart design to make it easier for people to make healthy choices.

4. Sports Talk Radio and men

I stumbled upon this fascinating little podcast via the CBC’s Podcast Playlist. The good, but mostly problematic side of the industry.

5. Good design and healthcare

A great little episode via CBC Spark on how we can make healtthcare more human.

6. Remembering Zaha Hadid

Vitra Fire Station – 1994. Zaha Hadid’s first built project

Zaha Hadid was an inspiring and creative force in architecture. I was lucky enough to visit the Vitra Design Campus last year. While there, we did a tour of the Vitra Fire Station that she designed in 1991 – a remarkable building. In this story from The Guardian, architects speak out about her success and the sexism that she confronted.

7. You’re alive. Do you remember?

And from Germany, this wonderful campaign for Hornbach. Refreshing, unique, hilarious, and inspiring. They’ve got to the emotional core of what it means to build and create something yourself. To Do-It-yourself.

8. Words I hate

It’s not enough that we have to endure the word disruption in countless presentations and talks from so called Futurists, trendspotters and the like – as if it’s something new. Now we get to enjoy fancy acronyms.

Top 9 Sunday Reads – #11

It’s been a while, but here’s a few stories, ideas and links that have grabbed my attention over the last little while

1. A great little nudge that could help change behaviour by changing habits. Called Car Mode, it’s a brilliantly simple concept that I hope Apple will embrace and make happen.

2. A lovely idea from Ikea and their agency (SMFB) in Oslo. The “Built to Last” campaign helps to overcome the perception that their furniture is tasteful but cheap, while also communicating a positive sustainability message.

3. A bit of fun from Ellen in honour of The Great American Smokeout.

4. A new series of  blog posts from The Guardian on the science behind behaviour change. Via the Guardian Sustainable Business division

5. A beautifully illustrated version of the Terry Gross interview with Maurice Sendak not long before his death.

 

6. This is a short but wonderful article again from The Guardian about the importance of harnessing passion and emotion, and driving it toward action. Life will always get in the way, so we must always help people navigate through the day to day challenges they face, and make the desired behaviour as easy as possible. We must shrink the change at all costs.

7. Wonderful video by GoldieBlox that is popping up on news feeds everywhere. They make engineering toys for girls.

 

8. A random bit of brilliance from Banksy that packs a punch – Sirens of the Lambs

 

9. More great storytelling from Google – as always, a reminder of the irresistible power of a good story.

Bursting the bubble

One thing I often focus on when thinking about behaviour change is the bubble. So much of our behaviour is driven by the people and things that surround us – our physical environment and culture, our friends and colleagues, and the wider community. All of this contributes to a type of bubble that informs our world. We each have a bubble, and it creates a special type of social norm that drives and reinforces much of our behaviour. So unless we find ways to crack open this bubble and reveal other, often larger bubbles, people will continue to feel supported in their behaviour – whether, for example, we’re talking about smoking, binge drinking, mob riots, or immunization.

One project I worked on in 2011 was the 15andfalling anti-smoking campaign. The bubble we focused on cracking was the one that told kids that smoking was popular – in fact, they believed that 50% of young people smoked. The actual smoking rate was far different – 15%, so we set about breaking this bubble, and building a greater sense of resiliency for young kids to resist.

The Cameraman

I stumbled across this lovely little animated story from This American Life. While it closes with a wonderful moral lesson,  it also does a great job of demonstrating how things spread. Because so much of what we do is the result of our environment and those around us, it’s easy to see why many things can feel like a great idea – or acceptable – at the time. Even the idea of making pretend little cameras and filming others can seem normal.

Being aware of how the environment and those around us impact what we do is a great first step when considering how to change behaviour for the better.

Hat Tip to TheMadeShop