Once again, looking back over the week that was, and sharing a collection of stuff that grabbed my attention – usually focused on branding, behaviour change, strategy and creative. But really, it could be anything.
1. Three Ad Delusions
A few choice words by The Ad Contrarian. He cuts through some of the worst tendencies of the ad industry. I especially liked his comment on the industry’s obsession with millennials.
“You know all the awesome millennials we see in car ads? In the US, people aged 75 to dead buy six times as many new cars as people aged 16 to 24. Do you really think it’s a good idea to avoid these people?”
2. Why I write
I stumbled across this interview via Slate Culture Gabfest. Horatio Clare answers the question Why I write. It’s 13 minutes of great storytelling – honest and inspiring.
3. Road painters
It turns out watching paint dry can be incredibly beautiful. This new film profiles the craft of painting traffic instructions on roads.
The background behind the video is just as impressive. Glasgow based design studio O Street wanted a new brand that would better reflect their focus on “authenticity, collaboration and getting our hands dirty”. So they engaged with a local roadliner crew to create an entirely new font. There’s a great write-up of the new brand design elements over at It’s Nice That
4. Doctor’s prescribing novels
From the UK comes an innovative new scheme where Doctors will be able to prescribe novels for teenagers with mental-health issues. Chosen by mental health experts, there are 35 books included in the scheme. The Reading Well for Young People is aimed at 13 to 18 year-olds and provides a recommended reading list for support on mental health issues such as depression, eating disorders, anxiety, self-harm, bullying and exam pressure.
5. Escape to the Artic
A stunning video showcasing the incredible wildlife photography of Vincent Munier. Worth escaping for just a few minutes
6. The Alphabet of Light
A modular way to build an alphabet of light. Stunning design by Artemide
I’ve long been a fan of the talented Clive James – writer, humorist, broadcaster, and much more. His passion and curiosity for life is contagious, and he is a wonderful observer of things. Just hearing him talk makes you slow down and think a little more deeply about life and all it entails – joy, regrets, lessons learned.
Five years ago he was diagnosed with Leukemia, but thanks to experimental drugs, he continues on with his writing today, describing himself as “unreasonably well”.
During that period, he was inspired to write a beautiful, moving and inspiring poem called Japanese Maple. It’s a wonderful reminder to look up and appreciate all that is around us.
Your death, near now, is of an easy sort.
So slow a fading out brings no real pain.
Breath growing short
Is just uncomfortable. You feel the drain
Of energy, but thought and sight remain:
Enhanced, in fact. When did you ever see
So much sweet beauty as when fine rain falls
On that small tree
And saturates your brick back garden walls,
So many Amber Rooms and mirror halls?
Ever more lavish as the dusk descends
This glistening illuminates the air.
It never ends.
Whenever the rain comes it will be there,
Beyond my time, but now I take my share.
My daughter’s choice, the maple tree is new.
Come autumn and its leaves will turn to flame.
What I must do
Is live to see that. That will end the game
For me, though life continues all the same:
Filling the double doors to bathe my eyes,
A final flood of colors will live on
As my mind dies,
Burned by my vision of a world that shone
So brightly at the last, and then was gone.”
By Clive James